Tag: Sales
How to Time Travel to Ask Future Customers What They Actually Want
Why you want to A/B test your designs. Do you know how your customers will react when they see your book on the shelf? When they see it, will they pick it up? After they pick it up, will they look at the back cover? And, when they look, will it make them want to…
Bloggers, Do Your WordPress Buttons Have Jedi Powers?
MECLABS Institute found that you can increase response rates by up to 357% if you change your “submit” button text. No, that is not a typo. Three hundred and fifty-seven percent! That is for one experiment so your results will vary. But think of the potential impact for so little effort! Why do more prospects…
