Tag: Persuasion

  • The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait

    The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait

    Copywriting does not have to be tacky click-bait to sell. But why do you need to hire a copywriter? Before you read on, here is a free tip that will make more people submit your contact form: Change the button text from “Submit” or “Send” to “Get Answers.” I will explain why that works after […]

  • Bloggers, Do Your WordPress Buttons Have Jedi Powers?

    Bloggers, Do Your WordPress Buttons Have Jedi Powers?

    MECLABS Institute found that you can increase response rates by up to 357% if you change your “submit” button text. No, that is not a typo. Three hundred and fifty-seven percent! That is for one experiment so your results will vary. But think of the potential impact for so little effort! Why do more prospects […]

  • The Shrewd, Hypnotic Question That Could Actually Destroy Chauvin

    The Shrewd, Hypnotic Question That Could Actually Destroy Chauvin

    Did you know that asking one hypnotic question can alter your later decisions? Robert Cialdini describes this concept as a form of “pre-suasion.” (Cialdini, 2018, Affiliate) In fact, lawyers study how questions affect jurors to gain an advantage at trial. Also, their legal organizations extensively test the best ways to pick juries. Here I will […]

  • I Am a Shameless Affiliate Promising to Earn From Qualifying Purchases

    I Am a Shameless Affiliate Promising to Earn From Qualifying Purchases

    Last May, I got into a fight with a Twitter troll. Years before that, a dental hygienist persuaded me to floss my teeth. Oddly, those two stories together illustrate how I benefit you as an affiliate. How do you feel when you see the words, “As an Amazon Associate I earn from qualifying purchases?” (Amazon, […]