Category: Writing
The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait
Copywriting does not have to be tacky click-bait to sell. But why do you need to hire a copywriter? Before you read on, here is a free tip that will make more people submit your contact form: Change the button text from “Submit” or “Send” to “Get Answers.” I will explain why that works after […]
How to Use Accessibility to Easily Level-Up Your Writing
Did you ever edit a document for hours only to catch a typo right after you sent it? I imagine this was what happened when I read Do Headline Analyzers Actually Work or Are They Another Cheap Marketing Tool? (Avita, 2021) Her article about headline analyzers is fantastic and you should read it. In fact, […]
Bloggers, Do Your WordPress Buttons Have Jedi Powers?
MECLABS Institute found that you can increase response rates by up to 357% if you change your “submit” button text. No, that is not a typo. Three hundred and fifty-seven percent! That is for one experiment so your results will vary. But think of the potential impact for so little effort! Why do more prospects […]
The Shrewd, Hypnotic Question That Could Actually Destroy Chauvin
Did you know that asking one hypnotic question can alter your later decisions? Robert Cialdini describes this concept as a form of “pre-suasion.” (Cialdini, 2018, Affiliate) In fact, lawyers study how questions affect jurors to gain an advantage at trial. Also, their legal organizations extensively test the best ways to pick juries. Here I will […]
