Author: pjpark

  • The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait

    The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait

    Copywriting does not have to be tacky click-bait to sell. But why do you need to hire a copywriter? Before you read on, here is a free tip that will make more people submit your contact form: Change the button text from “Submit” or “Send” to “Get Answers.” I will explain why that works after […]

  • How to Time Travel to Ask Future Customers What They Actually Want

    How to Time Travel to Ask Future Customers What They Actually Want

    Why you want to A/B test your designs. Do you know how your customers will react when they see your book on the shelf? When they see it, will they pick it up? After they pick it up, will they look at the back cover? And, when they look, will it make them want to […]

  • How to Use  Accessibility to Easily Level-Up Your Writing

    How to Use Accessibility to Easily Level-Up Your Writing

    Did you ever edit a document for hours only to catch a typo right after you sent it? I imagine this was what happened when I read Do Headline Analyzers Actually Work or Are They Another Cheap Marketing Tool? (Avita, 2021) Her article about headline analyzers is fantastic and you should read it. In fact, […]

  • Bloggers, Do Your WordPress Buttons Have Jedi Powers?

    Bloggers, Do Your WordPress Buttons Have Jedi Powers?

    MECLABS Institute found that you can increase response rates by up to 357% if you change your “submit” button text. No, that is not a typo. Three hundred and fifty-seven percent! That is for one experiment so your results will vary. But think of the potential impact for so little effort! Why do more prospects […]

  • The Shrewd, Hypnotic Question That Could Actually Destroy Chauvin

    The Shrewd, Hypnotic Question That Could Actually Destroy Chauvin

    Did you know that asking one hypnotic question can alter your later decisions? Robert Cialdini describes this concept as a form of “pre-suasion.” (Cialdini, 2018, Affiliate) In fact, lawyers study how questions affect jurors to gain an advantage at trial. Also, their legal organizations extensively test the best ways to pick juries. Here I will […]

  • I Am a Shameless Affiliate Promising to Earn From Qualifying Purchases

    I Am a Shameless Affiliate Promising to Earn From Qualifying Purchases

    Last May, I got into a fight with a Twitter troll. Years before that, a dental hygienist persuaded me to floss my teeth. Oddly, those two stories together illustrate how I benefit you as an affiliate. How do you feel when you see the words, “As an Amazon Associate I earn from qualifying purchases?” (Amazon, […]